Hewson Next

MS>FB>Twitter>4SQ>Here. Where next?

For me, Twitter will never be relevant. I don’t need or want to know what any individual is doing “right now”, all the time. I don’t give a flying f— what celebrities are doing and if I need to know what my partner or a friend or my Mom is doing, it’s for a specific reason…like to figure out when to meet up. So that aspect of Twitter is irrelevant and I don’t need Twitter to talk to my Mom! As for sharing information on Twitter, I don’t want to broadcast what I’m doing “right now” because first, I’m not that bloody egotistical to think that others care about all that, and secondly, I don’t have the time to send constant updates. Twitter might be potentially useful if I were coordinating a project and needed to know how everything was coming together. But then some people would use Twitter to send updates, some wouldn’t, others might not have access, and I would have to make sense of how all of this would be responded to and tracked. In other words, it’s another potential source of noise…too much information. It’s much easier to just converse or text the people I need to converse with. I’m trying to work full-time and make the most of my free time to take care of personal business, keep up with current events, and learn more about programming. Twitter does nothing to help me do anything I need to do and is therefore only yet another distraction. I’m the mainstream and have no use for Twitter…but I will say that many of us are REALLY tired of hearing about it. So I don’t think it becomes more mainstream because people are busy and have goals that Twitter does not help them accomplish, and it’s a giant waste of time.

OK, this will be interesting to watch: Can Oreo’s make a program out of just asking to be liked? Only an iconic brand could even attempt this, don’t try this at home kids!
UPDATE: well, so L’il wayne came in and ate Oreo’s lunch, gaining over 200K likes in a few hours..sorry Oreo, but good for Kraft and 360i for thinking of this smart little promotion!

OK, this will be interesting to watch: Can Oreo’s make a program out of just asking to be liked? Only an iconic brand could even attempt this, don’t try this at home kids!

UPDATE: well, so L’il wayne came in and ate Oreo’s lunch, gaining over 200K likes in a few hours..sorry Oreo, but good for Kraft and 360i for thinking of this smart little promotion!

I just am stupefied by this chart, demonstrating how advertisers are STILL so behind when it comes to share of spend versus share of time spent. I am glad I’m not in print publishing or ad sales these days, i’ll tell you that!

I just am stupefied by this chart, demonstrating how advertisers are STILL so behind when it comes to share of spend versus share of time spent. I am glad I’m not in print publishing or ad sales these days, i’ll tell you that!