February 2012
1 post
March 2011
2 posts
February 2011
10 posts
2 tags
Land Rover sees 50pc engagement rate for iPad ad... →
I know that this type of article is typical in the newer end of the lifecycle of a new advertising vehicle. I was just reading about an interactive guru who is still crowing about how his first ad banner got a 44% CTR in 1994. Literally. What I think this represents, though, is that by being bold, by not being afraid to fail, companies like Land Rover are figuring out what works, and seeing...
Top 10 Super Bowl Brands With the Most Twitter... →
very interesting infographic, from @mashable, showing pre-superbowl ad buzz…that VW spot sure is cute!
Google Gets Record 75,000 Job Applications in a... →
OK, this is kinda crazy. are they giving awy crystal meth with evry application?
abcworldnews:
Bloomberg:
Google Inc., the world’s biggest Internet-search service, received more than 75,000 job applications worldwide last week, setting a record for the company as it embarks on a hiring spree.
Too Much Social?
I started this blog like 2 years ago, and I have just restumlbed upon it. I had forgotten it was even here! OK, someone has to agree, we may have tilted into social overconsumption!
September 2009
6 posts
http://marketingballista.blogspot.com/
This is amazing stuff . A use for augmented reality that can prove very useful to retailers and brands of all types. (We tweeted about it a while back, but here’s the video again.) http://marketingballista.blogspot.com/
So, you know how fast the whole “web” thing is moving but just feel like you haven’t had the time to stay on top of the latest, craziest, innovative uses of all the technology and creative thinking out there? Well, Google to the rescue once again!!! The fine folks in Mountain View have taken the time from the Lab to put together the 87 coolest things that folks have done with...
Interesting Beta that let’s twitter users connect without sharing either parties phone number. I can’t really think of a great use for this, I mean I follow many on twitter, but i don’t know if I’d like to talk to most of them. I don’t have time to talk to my actual friends, lol. This seems to change the Twitter game a bit, but you can decide...
This is an example of many new ads I’ve been seeing on the iPhone. I wish i could find the last one i saw, it was an ad that was a game and it was pretty fun. (but unfortunately i can’t recall the brand, which is telling.) here’s another example of a ad that entertains as the phone is shaken. Definitely inviting and interactive.
Non-profits are tackling the social web, but haven’t had quite the attention as big businesses and brands. A report issued this summer from Dartmouth indicated the nation’s largest non-profits have outpaced corporations in adopting social media. And the Center for Marketing Research noted (and not a surprise) that the Fortune 500 and the Inc. 500 have increased their social presence but...
July 2009
3 posts
For a long time marketers have relied on the age-old model of a purchase funnel as the cycle that consumers move through in making purchase decisions. From Awareness, Consideration, Preference to Loyalty. This model made sense when consumers played a more passive role (presumably) where they received messages pushed to them by marketers. For those of us in marketing roles we know that has changed...
Japanese for “Chit-Chat, and pronounced “Pe-CHATCH-ka”, Pecha Kucha is a form of PowerPoint or Keynote expressiveness that started in Japan a few years ago. Basically, it involves presentation gatherings where all participants present a slide show on a given or a self-chosen topic. Sounds boring, right? Well, the fun is that Pecha Kucha involves a presenter telling his or her...
Microsoft will offer it’s newest version of it’s Office Suite online for free. The columnist’s claim that this move was “a stroke of genius” remains to be seen. One thing is for sure, Microsoft’s peers are forcing the giant to revamp their business model in ways they’d hope they’d never have to.
June 2009
4 posts
This home video takes on a little life of it’s own. Enjoy!
Well, that time is getting closer and closer. With the continuing evolution of the iPhone, Blackberry and other smart phones coupled with advancements in commerce technology the day where you leave your house with only your car keys and your phone - and no wallet - are just around the corner. Whether it’s your cell number, text messages or custom platform formats, there are a multitude of...
This is amazing, how interactive meets, retail, shopper marketing and the physical world. This demo shows how we may be gathering information, make decisions and interacting in the future, not to mention the it’s the tip of the iceberg for usability design. fascinating!
To date, other than Cellfire, success in Mobile couponing has been somewhat limited due to inability of checkout scanner to read bar codes on phones. The lack of this functionality has put a burden on retail compliance because of complexity created for cashiers, sandwich makers, etc. without a scannable bar code. A new iPhone App, called Cardstar, may be just be a game changer in mobile...
May 2009
2 posts
testing tublr>twitter functions. this pic is kinda... →
thisiswhyyourefat:
Oreo Donut
(submitted by Rebecca via timhortons)
First post
Setting up my Tumblr Blog feed reader thing. I feel…empowered. no, that’s not it. Confused and Overwhelmed with my custom publishing and aggregation choices. I am having enough probelems keeping my FB status staused, my Twitter feed fed, my Friend Feed Account active, and now this.
when’s the private tour begin?
*Sigh*