For a long time marketers have relied on the age-old model of a purchase funnel as the cycle that consumers move through in making purchase decisions. From Awareness, Consideration, Preference to Loyalty. This model made sense when consumers played a more passive role (presumably) where they received messages pushed to them by marketers. For those of us in marketing roles we know that has changed - where consumers are not only actively seeking information but in many cases serving a role to…
